The three most important qualities to bread shoppers are “made from whole grains,” “texture of the bread” and “bread is on sale,” according to research from Mintel, Chicago. So as consumers participate in economy-inspired trends like brown-bagging lunches and preparing meals that incorporate the staple, marketers are buttering their bread with innovations that incorporate all three. They're hitting the mark with bread that provides the benefits of whole grains with the soft texture, mild ...

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