Cereals packed with simple, healthful ingredients like whole grains, fiber, calcium and omega-3s are pouring onto supermarket shelves, and consumers are scooping them up. Between concerns over childhood obesity and heightened awareness of the value of high fiber, breakfast's sugar levels are dropping, consumers' waistlines are shrinking and good-for-you breakfast food sales are expanding. “Our healthy cereal category is growing at about twice the rate of conventional ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.