Milk was the most frequently purchased beverage during the 52 weeks ending June 29, with the average U.S. household buying it 22 times. It was followed in popularity by CSDs, purchased 17.1 times, and refrigerated juices/drinks, purchased 9 times.
| CATEGORY | % OF PENETRATION* | % OF HOUSEHOLDS REPEATING PURCHASES | PURCHASE CYCLES** | PURCHASE OCCASIONS PER BUYING PERIOD |
|---|---|---|---|---|
| Milk | 96.2% | 93.7% | 25 | 22.0 |
| Carbonated Beverages | 93.0% | 86.7% | 37 | 17.1 |
| Refrigerated Juice/Drinks | 77.2% | 64.2% | 51 | 9.0 |
| Bottled Water | 75.6% | 62.0% | 57 | 8.2 |
| Beer/Ale/Alcoholic Cider | 35.5% | 23.2% | 65 | 7.5 |
| Wine | 31.9% | 19.7% | 61 | 5.8 |
| SOURCE: Information Resources Inc.'s Mid-Year 2008 Consumer Insights Builder * Percentage of U.S. households buying at least once in club, convenience, dollar, drug, grocery, mass and supercenter channels during the 52 weeks ending June 29 ** Average number of days between repeat purchases by household | ||||
