Of the top brands in the top five beverage categories, private-label brands were the only leaders to grow their share in the past year. CATEGORY SALES* CHANGE VS. YEAR AGO DOLLAR SHARE OF TYPE/CATEGORY CHANGE IN SHARE VS. YEAR AGO Skim/Low-Fat Milk PRIVATE LABEL $5.23B 16.3% 40.15% 1.47% Beer BUD LIGHT $1.48B 3.6% 15.37% -0.10% Table Wine YELLOW TAIL $208.7M 3.3% 3.4% -0.05% Bottled Water PRIVATE LABEL $688.3M 11.4% 13.28% 1.03% Refrigerated Juices TROPICANA PURE PREMIUM $1.00B -7.1% 22.39% ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.