Of the top brands in the top five beverage categories, private-label brands were the only leaders to grow their share in the past year.
| CATEGORY | SALES* | CHANGE VS. YEAR AGO | DOLLAR SHARE OF TYPE/CATEGORY | CHANGE IN SHARE VS. YEAR AGO |
|---|---|---|---|---|
| Skim/Low-Fat Milk PRIVATE LABEL | $5.23B | 16.3% | 40.15% | 1.47% |
| Beer BUD LIGHT | $1.48B | 3.6% | 15.37% | -0.10% |
| Table Wine YELLOW TAIL | $208.7M | 3.3% | 3.4% | -0.05% |
| Bottled Water PRIVATE LABEL | $688.3M | 11.4% | 13.28% | 1.03% |
| Refrigerated Juices TROPICANA PURE PREMIUM | $1.00B | -7.1% | 22.39% | -2.49% |
| *Sales in food, drug and mass outlets (excluding Wal-Mart, club stores, liquor stores and c-stores) for the 52 weeks ending Aug. 10. SOURCE: Information Resources Inc., a Chicago-based market research firm | ||||
