Of the top brands in the top five beverage categories, private-label brands were the only leaders to grow their share in the past year. CATEGORY SALES* CHANGE VS. YEAR AGO DOLLAR SHARE OF TYPE/CATEGORY CHANGE IN SHARE VS. YEAR AGO Skim/Low-Fat Milk PRIVATE LABEL $5.23B 16.3% 40.15% 1.47% Beer BUD LIGHT $1.48B 3.6% 15.37% -0.10% Table Wine YELLOW TAIL $208.7M 3.3% 3.4% -0.05% Bottled Water PRIVATE LABEL $688.3M 11.4% 13.28% 1.03% Refrigerated Juices TROPICANA PURE PREMIUM $1.00B -7.1% 22.39% ...

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