SPRINGFIELD, Mass. — Big Y Foods has launched Baby Y — a loyalty program for parents. The free club offers incentives such as earning a Big Y Express Savings Club gold coin with the purchase of $50 worth of specially marked baby products. Eligible items are identified with purple tags with the Baby Y logo. Gold coins can be redeemed for discounts in-store, savings on gas and offers in the community. Big Y is also offering discounts on brands such as Seventh Generation, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.