Consumer lifestyle trends guide new product introductions
Every bag of Kroger's private-label Fresh Selections packaged salad carries a 16-digit code shoppers can use to learn the salad's origin, packing location, ingredients, date and time the product was packed. As part of its “Quality You Can Trace” program, Kroger teamed with the HarvestMark food traceability system to give customers an easy way to learn more about where the produce used in Kroger salads was grown. Shoppers simply enter the code on the HarvestMark website to get information ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.