The proliferation of new energy drinks is presenting a host of merchandising challenges for retailers
Buzz-enducing beverages present lucrative opportunities for supermarkets. But for many retailers, the energy drink deluge is amounting to caffeine overload. “We are bombarded with new energy drinks all the time, and only a few of them are surviving,” said Tom Winter, grocery director for Dorothy Lane Market, Springboro, Ohio. “We barely have room for the top sellers like Red Bull or Monster. A few years ago, this wasn't even a category, so now we're trying to figure out where to put the ...
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