The proliferation of new energy drinks is presenting a host of merchandising challenges for retailers
Buzz-enducing beverages present lucrative opportunities for supermarkets. But for many retailers, the energy drink deluge is amounting to caffeine overload. “We are bombarded with new energy drinks all the time, and only a few of them are surviving,” said Tom Winter, grocery director for Dorothy Lane Market, Springboro, Ohio. “We barely have room for the top sellers like Red Bull or Monster. A few years ago, this wasn't even a category, so now we're trying to figure out where to put the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.