Value-priced offerings and items reformulated for health are standing out in a sea of cereal
Despite years of maturity, the cereal category hasn't lost its crunch. Even as commodity inflation and subsequent price spikes threatened to soggy sales volume, the category's value positioning — relative to other morning options — stayed intact, with 29% of eaters consuming cereal because it offers a better value than other breakfast options, according to a Mintel poll. The Chicago-based researcher reports cereal sales jumped 5.8% to $10.8 billion from 2007 to 2009. Though driven in part ...
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