Judging by sales in the 20 highest-volume and fastest-growth Center Store categories, the 52 weeks ending June 10, 2012, could be coined The Year of the Beverage. Beer (2.6%), wine (5.3%) and premixed cocktails/coolers (25.9%) were among the supermarket standouts at a time when 36% of consumers said they socialize with friends more often at home so as not to incur the costs of going out, according to SymphonyIRI’s MarketPulse Survey. Category Guide Intro: The Value Equation But ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.