The private-label price advantage may be waning, but not enough to dissuade Americans from making incremental purchases of house brands. Retailers polled for SN’s ninth annual survey of Center Store performance acknowledged that store-brand price increases are outpacing those of national brands, with nearly half (48.1%) agreeing that the price gap has narrowed within the past 12 months. One retailer attributed the change to “aggressive manufacturer spending to protect ...

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