Though corporate-brand marketers are making inroads with value-conscious cereal consumers, inciting trial amongst the 48% who buy the same cereal over and over again is a bit more tricky. Minneapolis-based Roundy's is attempting to tap members of this market by hanging its store-brand hat on more than just price. As part of the Green Bay Packer's 90th anniversary celebration, the retailer has renamed its Honey Nut Toasted Oats cereal “Breakfast Blitz” and developed a series of limited ...
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