Though corporate-brand marketers are making inroads with value-conscious cereal consumers, inciting trial amongst the 48% who buy the same cereal over and over again is a bit more tricky. Minneapolis-based Roundy's is attempting to tap members of this market by hanging its store-brand hat on more than just price. As part of the Green Bay Packer's 90th anniversary celebration, the retailer has renamed its Honey Nut Toasted Oats cereal “Breakfast Blitz” and developed a series of limited ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.