Private-label diaper sales are drooping as consumers favor more heavily promoted national brands
At a time when the economy in shambles has been a boon for many store-brand categories, private-label diapers are sporting a serious sag. During the four weeks ending Oct. 5, unit sales of corporate-brand disposable diapers fell 7.6% in the food channel, while dollar sales were down 7%, according to Information Resources Inc., Chicago. Private brands are trending below overall category sales in supermarkets, where volume was down 4% and dollar sales were up 2.2% during the same period. ...
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