Retailers try to sustain demand for all-purpose disinfecting wipes which peaked during the H1N1 pandemic
A side effect of last year's H1N1 flu pandemic and the hysteria and hypochondria that ensued was soaring sales of disinfecting cleaning wipes. The items are costly relative to all-purpose sprays and cleaners, but shoppers saw disposable cloths that disinfect as an important investment. Single-use wipes got such a boost from swine flu that products began sporting claims to kill 99.9% of viruses and bacteria. With sales growing 24.7% from 2004 to 2009, wipes are the fastest-growing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.