When it comes to making sourcing decisions, Wal-Mart recognizes that what’s on the outside also counts
For 110 years, cans of Campbell's iconic condensed soup have facilitated water, energy and transportation efficiencies resulting from having cut the soups' heaviest ingredient, water, in half. Now, more than 40,000 lunchtimes later, the cans — which now feature pop-top lids and 30% recycled content — are being rewarded, along with similarly sustainable containers, for their efficiency. This month, buyers for Wal-Mart Stores began looking at the packaging scores of the company's trading ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.