Nearly two-thirds (62%) of consumers frequently buy store brands, according to a new Private Label Manufacturers Association study conducted by GfK/Roper for publication in SN. That's an increase from the 41% who said they buy store brands “frequently” in a 2006 PLMA study, and 12% in a 1991 PLMA study. PLMA President Brian Sharoff attributes the high percentage in part to the economic downturn. Sharoff said he's surprised at how quickly the recession has impacted shopping habits. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.