The recession has redefined the supermarket shopper
The economic environment has created a new shopper — one who's cooking at home more often, aggressively looking for bargains and often forgoing the indulgence of impulse purchases. The impact of her actions can be seen in the Related Articles, where SN examines product-sales data from Information Resources Inc., Chicago, for the last 12 months. The Related Articles include a list of 50 key categories selected for analysis, and the following premium content: dollar and unit sales for 297 ...
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