What is in this article?:
- Consumers Share Key Thoughts on Snack Aisle
- Sidebar: Snack Attack
“A lot of people don’t have time to read labels."
— Ginger Jenkins, a participant in the study
Sidebar: Snack Attack
OMAHA, Neb. — Managing variety snacks as one category instead of individual ones will generate more growth and efficiencies, according to research from ConAgra Foods.
Variety snacks include meat snacks, nuts and popcorn. It does not include salty snacks like potato chips.
The time is right for manufacturers to think beyond their respective products, and develop ideas for the section as a whole, according to ConAgra.
“Retailers are looking for more thought leadership on this side of the aisle,” said Jim Clark, ConAgra’s manager of category leadership.
ConAgra is doing just that, recommending category-wide planograms and merchandising options, according to Clark.
Among its suggestions is to shelve all snacks — including traditional salty snacks, natural/organic chips and variety snacks — in the same aisle. Another tactic is creating permanent and semi-permanent secondary placement. This could include a display at the checkout or clip-stripping meat snacks or sunflower seeds in the beer department.
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