Food retailers are testing planograms that group shelf-stable convenient meals together, rather than with their category parent
Today's convenient soups don't require consumers to use a can opener, or even dirty a dish. In fact, 75 seconds and a microwave is often all that stands between hungry eaters and a hot satisfying meal. But that's assuming the soup makes it into the consumer's cart. Research from Cannondale Associates, Wilton, Conn., done in conjunction with Hormel, revealed that shelf-stable convenience items aren't reaching their full sales potential. But it's not because shoppers aren't seeking simple ...
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