Baby Boomers' pleas for greater convenience have been answered. Manufacturers are creating packaging that's not only easier to open, but resealable and adorned with heart-healthy logos, osteoporosis prevention icons and ease-of-opening messages designed to appeal to members of the aging demographic. Oven- and microwave-friendly containers are also making food preparation and cleanup virtually effortless for members of the generation, retailers told SN. Tim McGovern, grocery manager for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.