Shoppers are turning to frozens for lower-cost, innovative meal components
Consumers are putting discretionary spending on ice and heading for the frozen food section. Frozen meal components such as prepared proteins and raw vegetables have become desirable to penny-pinching consumers, since these items offer convenience, are sometimes priced below their fresh counterparts and pose a minimal risk of spoilage, industry observers told SN. “In previous downturns, we saw a rise in convenience foods like prepared meals and frozen entrees, but this time around we're ...
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