MIAMI — Wal-Mart Stores has struck a shopper marketing deal with SymphonyIRI Group that will grant CPG companies insight into shoppers' trips at the retailer. “Over the next few weeks we're going to be briefing our manufacturing clients on this,” said John Freeland, president and chief executive officer of SymphonyIRI, at its annual summit here last week. “We're at the beginning stages but our role is very different from the traditional role in that we'll help merchandising think through ...
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