Pop the Cap
In the five years since South Carolina “popped” the 6.5% alcohol by volume cap on beverages to allow for drinks with up to 17.5% volume, Piggly Wiggly Carolina Co. has grown its specialty, import and microbrew mix at the expense of mainstream domestics. Today about 12 in 20 cases house nationally distributed beers with specialty imports, craft brews and malt beverages inhabiting the balance. “Craft beers are taking share from major brands,” explained Nick Long, ...
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