Hard cider enthusiasts are abuzz with the news that major brands are moving in on the small but fast-growing beer space. Cider sales were up 22.5% in supermarkets during the 52 weeks ending July 10, 2011, according to SymphonyIRI Group. Though ciders account for a small portion of sales, plays by America’s two largest brewers will undoubtedly sweeten the space. Earlier this month MillerCoors acquired Crispin Cider Co., whose sales skyrocketed 200% last year. And Anheuser-Busch ...
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