“Offering signature products in supermarkets can help strengthen brand identity and customer loyalty, staying top-of-mind with their guests even when those guests are not in the restaurant itself.” —ANNIKA STENSSON, National Restaurant Association.
It wasn’t too long ago when the only place to enjoy Hollywood’s famous Fatburger was at one of the company’s fast casual restaurants. That changed last spring when the company teamed with Walmart for its foray into food retail. The frozen beef patties are now sold in about 80% of Walmart stores. The third-pound burgers sell for $7 to $8 for a half dozen. Walmart’s meat suppliers — equipped with Fatburger’s recipe — supply the burgers. Fatburger ...
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