More than one in five primary household shoppers purchased consumables at a dollar store in the past month.
Have you purchased food from a dollar store in the past month?
| Yes | 23.9% |
| No | 76.1% |
How would you describe that/these shopping trips?
| Grocery stock-up trip | 14.6% |
| Grocery fill-in trip | 21.3% |
| You purchased food while shopping for general merchandise | 64% |
Are you turning to dollar stores more often now than you did in the past because of the poor economy?
| Yes, I am shopping more often at dollar stores to help manage costs | 41.4% |
| Yes, I am shopping more often at dollar stores, but it's not because of the poor economy | 10% |
| No, I'm not shopping more often at dollar stores | 19.2% |
| I am making the same number of trips to the dollar stores as I did in the past | 29.3% |
SOURCE: TNS Retail Forward ShopperScape October poll of 4,000 primary household shoppers
