Diapers sold and promoted online are pulling busy families away from stores
Soggy appropriately is the forecast for the baby diaper category as young families search for best buys. Besides macro factors of low birthrates, economic sluggishness and rising prices affecting diaper sales, channel shifts are occurring with aggressive online retailers — most notably Amazon.com and Diapers.com — putting pressure on brick-and-mortar retailers such as Wal-Mart and Target who have built a presence in their stores and online in the baby category. Through its “Amazon ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.