• 24% of consumers buy 16-oz. energy drinks • 24% buy 10- to 12-oz. cans • 18% buy 8-oz. packaging • 11% purchase quantities less than 7-oz. • 4%, 3% and 1% report buying 18-oz., 9-oz. and 23-oz. packaging, respectively Source: Mintel Why Consumers Like Energy Drinks • 68% to get an energy boost • 53% to stay awake • 44% for mental alertness • 40% for taste • 34% as refreshment • 28% to mix with ...
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