CHICAGO — Energy shots are still in the early stage of their product lifecycle, but have built appeal among a wide base of consumers, according to research firm Mintel. Adults aged 55-plus show higher consumption of 5-Hour Energy, the leading energy shot brand, compared with adults aged 18-24. Therefore, Mintel believes that energy shots have a higher potential to grow that consumer base in the next five years, compared with energy drinks. Energy shot dollar sales soared 41% ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.