The energy drink category is getting a boost from low-sugar varieties, shots, powders and other innovations
Amidst continued scrutiny about the amount of caffeine, sugar and other controversial ingredients in energy drinks, retailers are increasingly seeking out better-for-you versions. “We are looking for more sugar-free products,” said Bill Eichorn, grocery category manager for Big Y in Springfield, Mass. There are plenty of options from which to choose. The number of energy drink product introductions boasting a “low-calorie,” “no-calorie” or “reduced-calorie” claim have increased from 6% to ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.