The energy drink category is getting a boost from low-sugar varieties, shots, powders and other innovations
Amidst continued scrutiny about the amount of caffeine, sugar and other controversial ingredients in energy drinks, retailers are increasingly seeking out better-for-you versions. “We are looking for more sugar-free products,” said Bill Eichorn, grocery category manager for Big Y in Springfield, Mass. There are plenty of options from which to choose. The number of energy drink product introductions boasting a “low-calorie,” “no-calorie” or “reduced-calorie” claim have increased from 6% to ...
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