Store-brand lines of organic food and beverages are becoming an integral element of mainstream product mixes
Competitively priced private-label lines are bridging the gap between organic foods and mainstream consumers. Integrated merchandising strategies that place store-brand organic items beside their conventional counterparts are also inspiring trials from consumers who hadn't necessarily thought to purchase these products in the past. With the launch of its Meijer Organics label earlier this year, Grand Rapids, Mich.-based Meijer's hoped to increase the accessibility of organic products. ...
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