Retailers are attracting additional traffic, growing basket size and building consumer loyalty with fuel rewards
Pain at the pump is giving way to joy as food retailers sponsor cents off per gallon, discounted gas cards and even free fuel events. At a time when one-third of Americans are compensating for expensive gas with fewer shopping trips, programs that tie fuel incentives to grocery purchases are helping consumers spend more freely and retailers stand out from the competition. A brand new program at Save Mart Supermarkets and S-Mart Foods, Modesto, Calif., aims to woo shoppers in the ...
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