Frozen-food marketers are redefining value with gourmet recipes and healthier ingredients
In the past year, low-priced entrees have heated up the frozen-food section, but now a different measure of value may cause the temperature to rise as manufacturers switch to whole grain pastas, add sides of grilled vegetables and shake the salt (in a healthy way). CPG companies should be commended for their efforts, but they don't deserve all the credit. If consumers are noticing better-for-you entrees on the shelves it's because gatekeepers are demanding them. Take, for instance, what's ...
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