WEST DES MOINES, Iowa — Refrigerated, meat-based pet foods are helping boost overall category sales at Hy-Vee, the retailer told SN. Sold from cases positioned inline or on endcaps adjacent the pet food aisle, natural offerings from share leader Freshpet are driving category traffic and basket rings, said Patty Karbacka, a purchasing specialist at Hy-Vee here. “We've even gotten letters from customers expressing how thrilled they are with the product,” she said. The chain merchandises 18 ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.