A brand battle is playing out on Center Store shelves as retailers revise their merchandising mix to better reflect shopper preference
National brands have yet to recover share lost to private labels, according to the majority of food retailers (79.6%) and manufacturers (58.8%) polled by SN as part of its seventh annual Survey of Center Store Performance. Nearly one in five retailers (18.5%) and 41.2% of manufacturers indicated the opposite: that national brand marketers have indeed won back share. Other members of the industry also weighed in. “National-brand companies are looking for ways to improve their position,” ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.