Greek yogurt, already a superstar in the dairy department, is now making waves in supermarket frozen cases. Many new national and private-label brands of Greek frozen yogurt — in pints, cups and bars — have landed in freezer cases over the past year. Sensing opportunity and not wanting to be left out in the cold, manufacturers worked fast to formulate the new products. “Nobody wants to get left out of it,” said George Puro, a researcher who follows the category for ...

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