PLEASANTON, Calif. — March Frozen Food Month is getting under way as retailers kick off special discounts and promotions. “Chills and Thrills” is the theme of a Safeway promotion that offers customers two free movie tickets when they spend $30 on participating frozen foods in a single transaction. “Chills and Thrills” shelf tags identify the participating brands, which include Dryer’s Green Giant, Lean Cuisine, Weight Watchers, Sara Lee and Totino’s. The offer kicked off on Wednesday and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.