MINNEAPOLIS -- Nearly 200 billion advertising pages carrying 253 billion coupons were delivered by freestanding inserts in Sunday newspapers in 2006, according to a new report from Marx Promotion Intelligence/TNS Media Intelligence here. Combined, the coupons totaled more than $300 billion. Although the number of coupons slipped 0.1% from 2005, page volume grew 1.1% to a record level. Average coupon face values also achieved record levels, rising 4% to $1.19. Coupons from nonfood consumer packaged goods drove this growth, rising 3.6% to $1.45, according to the 2006 Marx FSI Distribution Trends Report. Meanwhile, manufacturers continued to leverage FSIs as part of their new product introductions, with 384 new items supported in 2006.
FSIs Deliver 253 Billion Coupons in 2006, Report Shows
MINNEAPOLIS -- Nearly 200 billion advertising pages carrying 253 billion coupons were delivered by freestanding inserts in Sunday newspapers in 2006, according to a new report from Marx Promotion Intelligence/TNS Media Intelligence here.
