MINNEAPOLIS -- Nearly 200 billion advertising pages carrying 253 billion coupons were delivered by freestanding inserts in Sunday newspapers in 2006, according to a new report from Marx Promotion Intelligence/TNS Media Intelligence here. Combined, the coupons totaled more than $300 billion. Although the number of coupons slipped 0.1% from 2005, page volume grew 1.1% to a record level. Average coupon face values also achieved record levels, rising 4% to $1.19. Coupons from nonfood consumer packaged goods drove this growth, rising 3.6% to $1.45, according to the 2006 Marx FSI Distribution Trends Report. Meanwhile, manufacturers continued to leverage FSIs as part of their new product introductions, with 384 new items supported in 2006.
