New product launches with a high/source of protein positioning increased by 33% in 2014 versus 2013, with continued growth anticipated, according to Innova Market Insights.
Cereal/food bars were the leading category, accounting for 12.6% of product launches, followed by yogurt (7.8%), sports bars (6.9%) and breakfast cereals (4.2%).
Following are some of the protein-rich packaged foods on store shelves.
Photos and captions by Carol Angrisani
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