Twitter, Facebook and other social mediums are becoming valuable tools to connect shoppers to store brands
Wegmans used it to inform shoppers that it removed high fructose corn syrup from its store-brand yogurt. Hy-vee used it to send a midday message about a dinner deal. And Price Chopper used it to let people know they could win free groceries for a year. These are just some examples of how retailers are leveraging social media to boost private-label awareness and sales. “Social media is an integral part of our media mix, and plays significantly into our marketing plans for our corporate ...
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