Wegmans used it to inform shoppers that it removed high fructose corn syrup from its store-brand yogurt. Hy-vee used it to send a midday message about a dinner deal. And Price Chopper used it to let people know they could win free groceries for a year. These are just some examples of how retailers are leveraging social media to boost private-label awareness and sales. “Social media is an integral part of our media mix, and plays significantly into our marketing plans for our corporate ...

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