EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market's kid-friendly Goodness line has created such a buzz that the chain is scouring its other private labels for possible additions. Suitable items would be shrunk into child-sized portions and assigned packaging with a cartoon motif. Presently, 24 fresh and Center Store items are sold under the Goodness line. It was expanded from a handful of products earlier this month. “There are a lot of items that we have currently that could be ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.