Mail-order wine clubs are no longer limited to specialty merchants, as food retailers start shipping bottles and information directly to shoppers’ homes
What better way to try new wines than by having unique varietals and appellations selected by knowledgeable wine buyers and delivered right to your doorstep? Direct-mail programs do just that and more, often providing tasting notes, winery profiles and even food samples. Once dominated by online retailers and brick-and-mortar wine merchants, such clubs are now gaining a following in the retail food industry. Dayton, Ohio-based Dorothy Lane Market launched a three-level wine club in ...
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