Mail-order wine clubs are no longer limited to specialty merchants, as food retailers start shipping bottles and information directly to shoppers’ homes
What better way to try new wines than by having unique varietals and appellations selected by knowledgeable wine buyers and delivered right to your doorstep? Direct-mail programs do just that and more, often providing tasting notes, winery profiles and even food samples. Once dominated by online retailers and brick-and-mortar wine merchants, such clubs are now gaining a following in the retail food industry. Dayton, Ohio-based Dorothy Lane Market launched a three-level wine club in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.