The study concludes that supermarkets should enhance digital offerings to appeal to Millennial consumers.
NEW YORK — Supermarkets should shrink Center Store, add to their organic store-brand mix and enhance digital offerings to appeal to consumers ages 18 to 31, concludes a study by global investment bank Jeffries and business advisory firm AlixPartners. The “Trouble in Aisle 5” research indicates Millennials are 18% less likely to shop at traditional grocers and given their willingness to explore alternate channels grocers need to make changes to attract ...
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