NEW YORK — It behooves retailers to cater to the distinct tastes of members of today's fragmented kosher market. That message was conveyed here at last week's Cultural Food Expo by Menachem Lubinsky, president of Lubicom Marketing Consulting, during the session “State of the Kosher Industry: Traditional Kosher in Non-Traditional Places.” “There is a very significant market segmentation, and only the savvy marketers understand this,” he said. “To lump them together is sometimes unfair and ...
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