An estimated 3 million Americans have celiac disease, but fewer than 100,000 are accurately diagnosed. That's why food retailers are now doing much more than just stocking gluten-free products. Many are also educating the public about the symptoms of the intestinal disorder triggered by gluten intolerance, and ways to get a proper diagnosis. Wegmans Food Markets, based in Rochester, N.Y., is one of them. Along with offering more than 250 gluten-free products in its stores, it partnered ...

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