H-E-B has expanded its co-branded Whataburger line with the addition of salt-and-pepper seasoned Whatafries. Whatafries, a potato chip version of the french fry, launched in H-E-B stores in original flavor last spring. The latest flavor launched Jan. 31. CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the day. "We continue to receive overwhelming customer support for our Whataburger line of products," Reade Ahrens, H-E-B’s group VP of grocery ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.