Socially conscious and health-focused fare are receiving top billing on prominently positioned endcaps. In addition to catching the eyes of shoppers to which these premium items already appeal, these displays are encouraging mainstream trial while driving sales of complementary products. “We frequently feature organic or health-related items on endcaps,” noted James Field, category manager and business analyst for Heinen's Fine Foods, Warrensville Heights, Ohio. The retailer's most ...

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