Premium selections, single-serve packaging and new stand-up bags are improving frozen vegetables sales
Eating — and enjoying — vegetables is a lot easier now that flavor and packaging innovations are turning frozen vegetables into a quick-and-easy meal solution. Frozen side dishes generated $216.6 million in food stores for the 52 weeks ending Dec. 27, 2009, a 14% increase from the same period in 2008, according to Information Resources Inc. Steam-in-bag packaging innovations that hit the market several years ago are a big reason why. Although the idea isn't brand new, technologies ...
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