Premium selections, single-serve packaging and new stand-up bags are improving frozen vegetables sales
Eating — and enjoying — vegetables is a lot easier now that flavor and packaging innovations are turning frozen vegetables into a quick-and-easy meal solution. Frozen side dishes generated $216.6 million in food stores for the 52 weeks ending Dec. 27, 2009, a 14% increase from the same period in 2008, according to Information Resources Inc. Steam-in-bag packaging innovations that hit the market several years ago are a big reason why. Although the idea isn't brand new, technologies ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.