Upscale libations and exotic flavors are lifting consumer spirits and category sales
Spirits are as much of a status symbol to consumers today as designer fashions and luxury cars. Chic shoppers want upscale liquor brands to blend into cocktail-hour concoctions. They also prefer imported beers and exotic wines that make them appear sophisticated and wealthy, retailers told SN. Image is important to consumers at Dahl's Food Markets, Des Moines, Iowa, said C.J. Frazier, assistant store manager for the chain. “Here, it's a bigger issue in wine than anything else,” he said. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.