Small-batch vodka, single-malt scotch and other premium spirits elevate the perception of private-label spirits
A wholesale club store may not be the first place that comes to mind when buying an ultra-premium French vodka. But that's what many spirit drinkers are doing since January, when Sam's Club launched Rue 33, a vodka imported from the Cognac region of France. The brand is exceeding the Wal-Mart Stores division's sales expectations, spokeswoman Susan Koehler told SN. The vodka is sold exclusively at Sam's Club under the Member's Mark private label. The first spirit to launch under the ...
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