PRODUCT INNOVATION: Compacted versions of Tide and Gain powder detergents. SUSTAINABILITY: Goal of using 100% renewable or recycled materials for all products and packaging. MARKETING/PROMOTION SUPPORT: Future Friendly campaign. THREE YEARS after Procter & Gamble began lightening the load for consumers, retailers and the environment by concentrating its liquid laundry detergents, it's set its sights on powdered detergents. Beginning this February, Tide and Gain powder detergents ...

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